While the luxury goods industry is facing a worldwide decline, Europe defies the trend with an upward spiral. The region’s market witnessed a 3% hike in value during 2024, reaching a staggering €110 billion. The drivers behind this contrasting performance remain to be uncovered.
Source: https://www.euronews.com/business/2025/07/20/a-new-dimension-of-luxury-are-tiktok-and-gen-z-responsible-for-the-boom-in-the-european-ma
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