The Strategy of Cheese in Diplomacy: France’s Foreign Ministry Efforts to Boost Its Visibility

According to experts, the lack of knowledge about the roles and responsibilities of diplomats among the general public can lead to significant consequences.

Source: http://www.euronews.com/my-europe/2025/09/06/cheese-diplomacy-how-the-french-foreign-ministry-is-fighting-to-raise-its-profile