Check this out: Which European nations are the biggest spenders on digital advertisements?

In 2024, data from Eurostat indicates that an average of 32.6% of businesses in the European Union utilized online advertising. Malta, Finland, and Cyprus were the most active in this regard, leading in the adoption and use of digital advertising strategies.

Source: http://www.euronews.com/my-europe/2025/09/10/watch-this-what-eu-countries-use-the-most-online-advertising