Social media content creators who were invited to cover the Labor government’s budget have defended their participation, arguing that new media platforms have an important role in explaining complex political and economic issues to wider audiences. They were invited by the Australian Labor Party to attend the budget lockup in Canberra, where they had the opportunity to interview senior ministers. While some traditional media critics were initially dismissive of their presence, the content creators emphasized that they are not trying to replace journalists but rather add more layers to the national conversation. Many of these creators have a significant following, particularly among young people and audiences interested in financial advice. The invitation of these social media personalities to cover the budget reflects the government’s efforts to engage with disengaged voters and to use popular platforms to communicate its policies. Some creators accepted the offer of travel assistance from the ALP, while others declined. Despite initial criticism, including concerns from Liberal senator Andrew Bragg, there is recognition that these creators can bring a unique perspective to political and economic discussions. The content creators maintain that they are independent and have not accepted payment for their coverage.

Source: https://www.theguardian.com/australia-news/2025/mar/26/gen-z-social-media-creators-say-not-here-to-replace-journalists-after-criticism-labor-invited-them-to-budget-lockup