Starmer Urged by Labour Members of Parliament To Adopt Trump-Style Media Approach | Keir Starmer

Senior Labour figures are urging Keir Starmer to take more cues from Donald Trump and make more frequent media appearances to dominate the political agenda. MPs suggest Starmer should emulate Trump’s unconventional approach to media engagement, such as televising cabinet meetings and giving interviews on live TV shows. This strategy contrasts with Starmer’s more cautious approach to media, where he sometimes goes several days without a public appearance. Some within his party argue that Starmer’s safety-first media strategy is not suited to today’s fast-moving political landscape. One minister cited Trump and his running mate JD Vance as examples of politicians who have benefited from being more visible and less concerned about making media missteps. They noted that despite several awkward moments in Vance’s media appearances, he still managed to reach parts of the electorate that are typically hard for politicians to engage. The article also notes that Trump continues to extend his media strategy even further by broadcasting large portions of his cabinet meetings, demonstrating the effectiveness of his approach. However, some within Labour argue that emulating Trump would not work for Starmer, who lacks Trump’s authentic persona, which is crucial for success in the current media landscape.

Source: https://www.theguardian.com/politics/2025/apr/19/labour-mps-urge-starmer-to-get-out-there-with-trump-style-media-strategy