ADVERTISEMENT
Newsmax, recognized as one of the top 12 news brands in the US by the Reuters Institute and a leading conservative news provider, witnessed a significant 2000% surge in share prices in April following its public listing on the New York Stock Exchange on 31 March 2025.
Proclaimed by the US President as his “favorite US channel,” Newsmax was established in 1998 as a digital media company and launched its cable news operation in 2014.
In this episode of The Big Question, co-founder and CEO of Newsmax, Chris Ruddy, joined Angela Barnes to explore the driving force behind their success.
Is Donald Trump the key to Newsmax’s success?
US President Donald Trump and the CEO of Newsmax have maintained their friendship for over three decades, Chris Ruddy stated in The Big Question.
Despite spending considerable time discussing common interests, health, and golf, Chris emphasized that Newsmax continues to offer “commentaries on President Trump’s policies,” emphasizing not everyone is a fan of his tariff policy.
While opinions about Donald Trump may be divided, many media outlets experienced an increase in audience engagement due to Trump-centric content.
“The formula is to feature Donald Trump more prominently. He enjoys seeing his image on Newsmax, and we regularly feature him in discussions,” said Chris.
“According to Nielsen, we attracted 34 million viewers last quarter, a 50% increase from the previous year.”
Chris attributed their success to providing Christian-Conservative-focused news. While opinions may vary on the content, the stellar performance on the New York Stock Exchange clearly demonstrated investor confidence in the company.
“People are expressing their preferences with their remote controls, downloads, apps, and they’re advocating for alternative media in the United States.”
What does the future hold for Newsmax?
Despite being a relatively new channel, Newsmax has risen to become one of the top 5 most popular cable news channels in the US and is available in over 100 countries.
In September 2024, Newsmax introduced an AI-dubbed Spanish-language channel, available in the Dominican Republic and Latin America. Additionally, they resumed broadcasting their Newsmax Balkans channel, based in Serbia, after a hiatus since 2022.
“We may expand to countries like Germany or Italy in the future, providing American news to these regions,” Chris added.
The Big Question is a series from Euronews Business, featuring discussions with industry leaders and experts on critical topics of today.
ADVERTISEMENT
Watch the video above to see the complete conversation with Newsmax founder & CEO, Chris Ruddy.
