Japan introduces new rules to regulate the spelling and pronunciation of names. These rules aim to curb the growing trend of Japanese parents giving their children unconventional names, known as “kira kira” or “glittery” names in English, using kanji characters. The new regulations were announced last week and will potentially affect parents who want to name their children after popular pop culture characters such as Nike or Pikachu.
Kira kira names are spelled with hanzi characters but pronounced very differently from their standard pronunciation, often leading to confusion in everyday life. This causes frustration for school teachers and bosses, who struggle to pronounce these names accurately. Despite being relatively uncommon, these names have grown in popularity and are an attempt to rebel against traditional naming practices.
The Japanese government has not directly banned these names, but an amendment to the family registry law now mandates that parents register furigana readings on the family register to prevent any mismatches between the spelling and pronunciation of names. This change will allow authorities to confirm how all names are pronounced, although experts suggest that those with existing registered names do not have to change. While the law may lead to a reduction in non-standard pronunciations, parents may still find other ways to make their children’s names unique and interesting.
Source: https://www.aljazeera.com/news/2025/6/3/no-pikachu-why-is-japan-banning-unconventional-glittery-names?traffic_source=rss
