Cracker Barrel Brings Back Classic Logo in Response to Public Outcry Triggered by Trump’s Involvement | Commerce and Finance

Cracker Barrel, a US restaurant chain known for its southern-style cuisine, has retracted its decision to rebrand after facing a significant backlash from right-wing individuals, including Donald Trump. The company, based in Lebanon, Tennessee, announced on Tuesday that it will reinstate its original logo, which had been replaced with a simplified text-only design just a few days before. Customers and critics, dissatisfied with the new logo, accused the company of going “woke” – a term used by conservatives to criticize what they view as an excessive emphasis on diversity. Shortly before the rebrand reversal, Trump weighed in, calling on Cracker Barrel to revert to its old logo and applauding the chain when it followed through. The incident is an example of Trump leveraging his influence as President to sway business decisions. Additionally, the government has recently taken a 10% stake in Intel and negotiated revenue-sharing agreements with semiconductor companies Nvidia and AMD.

Source: https://www.aljazeera.com/economy/2025/8/27/cracker-barrel-revives-old-logo-after-backlash-stoked-by-trump?traffic_source=rss