Ben is a staunch electric car advocate. He runs a communications firm that promotes sustainable businesses in the UK. Yet now, he says, the Model Y has to go – because he disapproves vehemently of Tesla CEO Elon Musk’s actions, especially the way he has handled firing US government employees.

“I’m not a fan of polarisation, or of doing things without kindness,” he says. “There are ways of doing things that don’t ostracise people or belittle them. I don’t like belittlement.”