In an effort to preserve the independence of local establishments, Irish families are facing a challenge as Heineken becomes a key player in the search for a new owner for a rural pub that has been under family management for 155 years.

Source: https://www.euronews.com/culture/2025/03/17/generation-game-heineken-begins-global-hunt-for-new-owner-to-take-over-family-run-irish-pu