British consumers are increasingly traveling to Europe in search of more affordable luxury items, as the country faces a decline in its attractiveness as a shopping destination. The UK remains the only major country without a value-added tax (VAT) exemption for tourists, making it less competitive in comparison to other European nations.
Source: https://www.euronews.com/business/2025/08/09/brexit-sends-brits-to-europe-for-louboutins-in-a-blow-to-uk-luxury