Claudia Sheinbaum, the president of Mexico, stood beneath a giant Mexican flag and before troops at a military installation in Mexico City. It was Flag Day last month and she used her speech as an opportunity to, figuratively and literally, rally around it.

“Mexico must be respected,” she said, adding later: “Its people are brave. We know that when our people unite around their history, their country and their flag, there is no force in the world that can break their spirit.”

[Image result for Sheinbaum standing with military troops under giant Mexican flag]

Times have changed, she said: Mexico would not bow down to foreign governments.

Given the circumstances — B Trump’s steep tariffs against Mexico went into effect in the first minutes of Tuesday — Ms. Sheinbaum’s optics were fitting. As Mr. Trump once again targeted Mexico, using the hammer of tariffs as a negotiating tool, a sense of Mexican nationalism has been strengthened.

[Armando Quero]

The Mexican government and businesses have rekindled a “Made in Mexico” campaign. Some Mexicans have called for boycotts of U.S. companies and products, while others have put together lists of Mexican stores and brands to support instead of American ones.

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Source: https://www.nytimes.com/2025/03/04/world/americas/mexico-tariffs-nationalism.html