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At Miche cafe and bar in Victoria, British Columbia, owner Allan Sinclair is turning specific liquor bottles on the top shelf to conceal the labels from customers.
He picks up a bottle of Jack Daniels.
“This is from Tennessee, and they supported Trump, so we can’t have that,” he says.
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A bottle of Wayne Gretzky’s cream liquor is nearly finished.
“Once it’s gone, I’m going to get rid of it,” says Allan. “He’s shown he doesn’t respect our country anymore.”
Gretzky, once a Canadian ice hockey hero, has alienated many here with his steadfast support of the American president.
Allan also sells “Canadianos,” which he says, wryly, are stronger than Americanos.
They are quiet but considered acts of defiance in the face of a trade war started by the United States.
“It is a small protest in the form of a coffee,” he says. “What we can do is hope that they don’t follow up with all of this madness.”
Tuesday began with Donald Trump announcing a 50% tariff on aluminium and steel coming from Canada. Just hours later, that was revised back down to 25%.
There is a grinding, on-off, tit-for-tat nature to these economic punishments.
The British Columbia premier David Eby retaliated to the Trump tariffs by prohibiting the sale of American-manufactured alcohol in his province.
‘Buy Canadian Instead’
BC Liquor Store is just steps away from the premier’s office in Victoria.
On the shelves where Kentucky bourbon would usually be there are signs saying: “Buy Canadian Instead.”
Dozens of bottles of California and Oregon wine are wrapped tightly with cellophane.
But the threats from the Trump administration don’t end with tariffs.
The president has stated repeatedly that he’s keen to make Canada the 51st state. Even referring to Prime Minister Justin Trudeau as “governor”.