An increasing number of British people are joining gyms, largely driven by a preference among Generation Z to socialize and get fit rather than spend time drinking at the pub. This trend has led to a significant rise in gym memberships, with 11.5 million individuals aged 16 and above now belonging to a gym in the UK, representing a 1.6-million increase from 2022 and signifying that about one in six people have taken out a membership.
Younger adults, specifically Generation Z (born between 1997 and 2012), are at the forefront of this fitness boom. Already recognized for their healthy lifestyle, this generation views health and fitness as integral parts of their identity, often prioritizing gym visits over traditional social venues like pubs. This shift is highlighted by UKActive, a trade body representing Britain’s fitness industry, which notes that younger generations are demonstrating higher levels of physical activity and gym membership, indicating a societal shift towards prioritizing health and wellbeing.
Older individuals are less likely to join gyms, often believing that they do not need to, suggesting that the positive attitude towards fitness is more common among younger age groups. Additionally, the growth in lower-cost gyms and pay-as-you-go options has made participating in fitness activities more accessible, contributing to increased participation.
Fitness motivations vary, with 83% of gym members aiming to improve their physical strength and fitness and 76% seeking to enhance their mental wellbeing. However, for Generation Z, the social aspect of gym visits is particularly significant, with many also attending to meet potential romantic partners or expand their social networks. The value of the UK health and fitness market has now reached £5.7 billion, with 5,607 clubs recording a total of 616 million visits.
Overall, the report suggests that Generation Z could become the most health-conscious generation yet, supported by the right guidance and encouragement.
Source: https://www.theguardian.com/society/2025/apr/03/gen-z-record-rise-uk-gym-membership-report
