With a new HQ and digital-savvy staff, Reform UK is trying to tighten its operation – but there are tensions over fringe views and trouble brewing at the grassroots
Nigel Farage seems to be everywhere again: striding into rallies to the beat of Eminem, popping up at Maga parties in Washington, hosting a champagne-soaked fundraiser in Mayfair and grinning on the ITV breakfast sofa taunted by a Chinese dragon.
Since July, Reform UK has soared in the polls, threatening the Conservatives and Labour and leaving many backers daring to dream that one day Farage could enter government.
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Source: https://www.theguardian.com/politics/2025/feb/15/reform-uk-inside-story-of-nigel-farage-quest-for-power
