Victorian authorities consider regulatory action to address AFL’s dispute with gambling operators over sports betting revenue.

The Victorian gambling regulator is contemplating an extraordinary intervention in a disagreement between the AFL and bookmakers, potentially limiting the league’s revenue from betting. This year, the AFL proposed a considerable rise in the money it receives from bets placed on matches and introduced a minimum annual fee of $20,000 for bookmakers. Leaked documents suggested this was to address so-called “integrity risks” in the wagering industry. The documents also pointed out significant deficiencies in the AFL’s integrity system concerning betting manipulation. Bookmakers opposed the increase, stating it could harm smaller operators. The Victorian Gambling and Casino Control Commission is now assessing an application from a bookmaker to intervene in the dispute and determine the reasonableness of the AFL’s fees. This could impact future negotiations and the amount of money the AFL earns from gambling. Experts argue that product fees, introduced in the early 2000s, have become unreasonable. The AFL maintains the integrity challenges are severe, but the regulator’s potential decision could significantly affect the industry and the league’s financial strategy.

Source: https://www.theguardian.com/sport/2025/jul/18/afl-gambling-revenue-bookmakers-victoria-regulator-vgccc-ntwnfb